Flourish

User-Centered Wellbeing Toolkit

Focus: User-Centered Design, Illustration, Packaging, Print, Tone of Voice

How can a proudly low-tech wellbeing toolkit improve our daily lives?

toolkit box — The Flourish toolkit includes a wellbeing calendar, wellbeing reminder cards, a handy guide to wellbeing and wellness tools such as aromatherapy

The Flourish wellbeing toolkit helps users boost their mental and physical wellbeing. Over 100 days, it guides users to establish healthy habits and a solid routine, ensuring they feel connected, active and empowered.

flourish calendar front and back — The heart of the toolkit is Flourish's habit-forming wellbeing calendar

The Challenge

Increased screen time is associated with higher levels of stress and anxiety, so are digital wellbeing apps really the way to go?

A range of portable wellbeing reminder cards prompt users to create their own positive affirmations

open flourish calendar — Flourish's wellbeing calendar includes colour-coded adhesive dots which users stick up based on their wellness level

The calendar contains short daily wellbeing activities which focus on forming positive habits and healthy coping strategies:

Physical activity
Self esteem and gratitude
Keeping connected with friends & family
Productivity
Mindfulness

landscape sketches — Some of my first landscape concept sketches

The Concept

Similarly to how water is the lifeblood of our planet's ecosystem, our wellbeing is the lifeblood of our body's ecosystem.

The user’s personal growth is mirrored in the calendar's flourishing landscapes, which get progressively brighter and more lush as they complete their journey to wellbeing.

Supporting the User

I identified my target user group as young people, like Jess, with anxious persuasions and a preference for introversion. Flourish's structured goals, reassurance and rewards help users integrate beneficial activities into their routines.

small boxes of wellbeing tools — Flourish's wellness tools include earplugs, aromatherapy and calming herbal tea bags

fold-out leaflet — Flourish: The Handy Guide features useful information and wellbeing tips

affirmation stickers with encouraging words — Flourish’s tone of voice is gentle and encouraging, like a close friend.